About Us

Hi, I'm Minh

I spent much of my teenage years learning how to begin again. Moving between schools meant constantly entering new rooms, reading new people, and rebuilding myself in places where no one knew who I had been before.

For a long time, I struggled to understand who I truly was. I was often told I was too sensitive, too emotional, or too much, and I began to believe my depth was something I needed to hide.

Without anyone who fully understood what I was experiencing, I began studying my emotions, my thoughts, and the reasons people behave the way they do.

Over time, I realized that the qualities the world tries to cure in us can become our greatest sources of creativity, intuition, and vision. The problem was never feeling deeply. It was not knowing how to understand those feelings and use them as a strength.

No one had given me a place to learn that, so I created Chérie Mag.

Much Love,
Minh

Join Us

Our Why

Mission
Chérie exists to make emotional awareness feel accessible and empowering, helping people understand what they feel so they can make choices with greater clarity and feel more in control of their lives.
Belief
Sensitivity is not something to overcome, but something that can become a source of strength when it is understood. We believe that what we consume shapes how we see ourselves and the lives we create.
Values
We value honesty, emotional depth, genuine connection, and media that leaves a meaningful impression rather than simply demanding attention.